Born and raised in the enchanting paradise of Honolulu, Hawaii on the island of Oahu, I've had the privilege of calling "The ALOHA State" my home for many years. Growing up in a family deeply rooted in the advertising industry, my passion for marketing was nurtured from an early age. My journey began in the Food & Hospitality industry, where I honed my skills by creating captivating Facebook advertisements to attract customers.
Driven by a desire to help small, local businesses thrive, I founded my own digital media marketing agency and assumed the role of Creative Director. Guided by influential leaders, I aimed to make a positive impact on the community by generating media exposure, fostering growth, and fostering engagement. It was a fulfilling experience that fueled my passion for crafting unique advertisements.
Following that, I had the pleasure of joining Marine Corps Community Services (MCCS) Hawaii as a Marketing Specialist. In this role, I developed effective marketing strategies to boost revenue and increase brand awareness across various divisions such as Retail, Food & Beverage, Administration, and Recreation. Embracing the power of social and digital media, I optimized campaigns and expanded our online presence.
My journey then led me to the Grand Canyon Resort Corporation, where I served as their Digital Marketing Manager. Here, I collaborated with external agencies to develop comprehensive digital approaches and also took on the responsibility of digital recruitment, supporting the Human Resources department.
Currently, I proudly serve as the Director of Social Media at Kirvin Doak Communications in the city of Las Vegas, Nevada. Here, I lead strategic and creative development across digital and social media platforms. With an annual budget of over $800K under my stewardship, I manage a talented team and leverage social media advertising to maximize revenue and return on ad spend (ROAS) for our diverse clientele comprising 19 clients.
Although digital and social media marketing never sleeps, I am believer in finding a balance between working hard on projects and taking time to relax and enjoy life. When I'm not working on creative digital marketing, I enjoy visiting museums, creative art studios, photography, and supporting small local businesses within my community.
I enjoy BBQing with my family, floating in a pool, staying at home to watch movies from the 80's - 90's while eating buttery popcorn, and
taking care of my handi-capable pup.
I try to live an active lifestyle focused on a
healthy mind, body, and soul. I love participating in general sports like, basketball, soccer, football,
weight training, and hiking.