Customer Appreciation Days
Spearheaded the Customer Appreciation Days (4-5x / year). Advertised on social media, flyers, digital flyers, marquees, email.
Featured a different employee on Sundays who has greatly impacted the community. Showcased them on social media, newletters, etc.
Adjust To Perform
During the pandemic, I created a program called the "Virtual Beerfest" that provided consumers a chance to try a sampling of different local beer (to be purchase at our Marine Marts), then watch online as our event hosts conducted a tasting of those brews.
The Spring Fling
Created an event to promote EASTER and a craft fair supporting small local businesses.
The community asked and I responded! Small business owners on the base requested safe opportunities to showcase their products. In response, I created events and involved our local business owners.
Worked with program managers to create logos
Food & Hospitality Promotion
Marketing management of over 12 food & hospitality facilities to ensure program promotion, menu development, social media mgmt., printed flyer/digital flyer creation.
Regular collaboration with the Digital Marketing team to create the assests needed for each project
Reached out to a variety of media outlets to gather information for media buys on a variety of platforms (social media, displays, banners, digital screens, flyers, television broadcast, radio).
Created an event to keep customers safe and a marketing strategy that kept them curious and engaged.
Advertisement: Banners, social media, digital media, flyers, marquees, email marketing
Holiday Event Planning
Created our "drive through" Halloween experience. It involved: 50+ volunteers, over 400 vehicles (3-4 people in each vehicle).
In The Event Of An Emergency
In the event of an emergercy, call BRIAN!
Due to the slow transport time of the mail, the RETAIL December circulars didn't make it to the island.
I created a handout with a QR code that would direct customers to the online sale ad. This was passed out for 1-2 weeks to every customer (100-200 customers per day).
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