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COMPETENCIES

Digital Media Marketing
Hands-on creative who sources, gathers, and designs digital campaigns

Creative Collaboration
Management of a social media administrator and regular collaboration with the Digital Marketing team to create the assets needed for each project

Digital Strategist
During the pandemic, I created a program called the "Virtual Beerfest" that provided consumers a chance to try a sampling of different local beer (to be purchase at our Marine Marts), then watch online as our event hosts conducted a tasting of those brews.

Social Media Management
Management of a variety of social media channels (Instagram, Facebook, LinkedIn, TikTok, SnapChat, etc.)

Special Event Planning
Created our "drive through" Halloween experience. It involved: 50+ volunteers, over 400 vehicles (3-4 people in each vehicle).

Logo Development
Worked with program managers to create logos

Safety Messaging
Worked with executive leadership to ensure accurate corporate communication

Community Engagement
The community asked and I responded! Small business owners on the base requested safe opportunities to showcase their products. In response, I created events and involved our local business owners.

Employees Appreciation
Featured a different employee on Sundays who has greatly impacted the community. Showcased them on social media, newletters, etc.

Activation Campaigns
Marketing management of over 12 food & hospitality facilities to ensure program promotion, menu development, social media mgmt., printed flyer/digital flyer creation.

Project Management
Spearheaded the Customer Appreciation Days (4-5x / year). Advertised on social media, flyers, digital flyers, marquees, email.

Website and Social Media Strategy
Create content, manage CTA, and report analytics in EOM executive summary

Marketing Outreach Activities
Consumers expressed a need to for safe events during the holiday. So I created an event to keep customers safe and a digital marketing strategy to promote 4 departments.
Advertisement: Banners, social media, digital media, flyers, marquees, email marketing
Advertisement: Banners, social media, digital media, flyers, marquees, email marketing

Audience Segmentation
In the event of an emergency, call BRIAN!
Due to the slow transport time of the mail, the RETAIL December 2020 circulars didn't make it to the island.
I created a handout with a QR code that would direct customers to the online sale ad. This was passed out for 1-2 weeks to every customer (100-200 customers per day).
Due to the slow transport time of the mail, the RETAIL December 2020 circulars didn't make it to the island.
I created a handout with a QR code that would direct customers to the online sale ad. This was passed out for 1-2 weeks to every customer (100-200 customers per day).

Paid Media Advertisement
Media advertising "buys" across a variety of channels (digital, print, OOH, etc.)

Recruitment
Promoted position availability on Facebook and LinkedIn. Shared recruitment information with community pages and city media teams.
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