COMPETENCIES

Digital Media Marketing

Hands-on creative who sources, gathers, and designs digital campaigns

Creative Collaboration

Management of a social media administrator and regular collaboration with the Digital Marketing team to create the assets needed for each project

Digital Strategist

During the pandemic, I created a program called the "Virtual Beerfest" that provided consumers a chance to try a sampling of different local beer (to be purchase at our Marine Marts), then watch online as our event hosts conducted a tasting of those brews.

Social Media Management

Management of a variety of social media channels (Instagram, Facebook, LinkedIn, TikTok, SnapChat, etc.)

Special Event Planning

Created our "drive through" Halloween experience. It involved: 50+ volunteers, over 400 vehicles (3-4 people in each vehicle).

Logo Development

Worked with program managers to create logos

Safety Messaging

Worked with executive leadership to ensure accurate corporate communication

Community Engagement

The community asked and I responded! Small business owners on the base requested safe opportunities to showcase their products. In response, I created events and involved our local business owners.

Employees Appreciation

Featured a different employee on Sundays who has greatly impacted the community. Showcased them on social media, newletters, etc.

Activation Campaigns

Marketing management of over 12 food & hospitality facilities to ensure program promotion, menu development, social media mgmt., printed flyer/digital flyer creation.

Project Management

Spearheaded the Customer Appreciation Days (4-5x / year). Advertised on social media, flyers, digital flyers, marquees, email.

Website and Social Media Strategy

Create content, manage CTA, and report analytics in EOM executive summary

Marketing Outreach Activities

Consumers expressed a need to for safe events during the holiday. So I created an event to keep customers safe and a digital marketing strategy to promote 4 departments.

Advertisement: Banners, social media, digital media, flyers, marquees, email marketing

Audience Segmentation

In the event of an emergency, call BRIAN!

Due to the slow transport time of the mail, the RETAIL December 2020 circulars didn't make it to the island.

I created a handout with a QR code that would direct customers to the online sale ad. This was passed out for 1-2 weeks to every customer (100-200 customers per day).

Paid Media Advertisement

Media advertising "buys" across a variety of channels (digital, print, OOH, etc.)

Recruitment

Promoted position availability on Facebook and LinkedIn. Shared recruitment information with community pages and city media teams.

MY SKILLS