Crafting impactful digital marketing campaigns to increase reach/impressions and communicate essential business initiatives to customers.
I work hand-in-hand with creative teams to develop and execute creative visions for our clients.
During the pandemic, I created a program called the "Virtual Beerfest" that provided consumers a chance to try a sampling of different local beer (to be purchase at our Marine Marts), then watch online as our event hosts conducted a tasting of those brews.
Social Media Management
Management of a variety of social media channels (Instagram, Facebook, LinkedIn, TikTok, SnapChat, etc.)
Special Event Planning
Created our "drive through" Halloween experience. It involved: 50+ volunteers, over 400 vehicles (3-4 people in each vehicle).
Worked with program managers to create logos
Worked with executive leadership to ensure accurate corporate communication
The community asked and I responded! Small business owners on the base requested safe opportunities to showcase their products. In response, I created events and involved our local business owners.
A positive, inspirational, and supportive work culture is important in any industry. At Marine Corps Community Services (MCCS), I featured a different employee on Sundays who has greatly impacted the community. Showcased them on our social media channel to highlight their hard work and dedication to the mission.
Marketing management of over 12 food & hospitality facilities to ensure program promotion, menu development, social media mgmt., printed flyer/digital flyer creation.
Spearheaded the Customer Appreciation Days (4-5x / year). Advertised on social media, flyers, digital flyers, marquees, email.
Website and Social Media Strategy
Create content, manage CTA, and report analytics in EOM executive summary
Marketing Outreach Activities
Consumers expressed a need to for safe events during the holiday. So I created an event to keep customers safe and a digital marketing strategy to promote 4 departments. Advertisement: Banners, social media, digital media, flyers, marquees, email marketing
In the event of an emergency, call BRIAN! Due to the slow transport time of the mail, the RETAIL December 2020 circulars didn't make it to the island. I created a handout with a QR code that would direct customers to the online sale ad. This was passed out for 1-2 weeks to every customer (100-200 customers per day).
Paid Media Advertising
Managed a monthly paid social media portfolio for 15+ clients and over $ 40K of buys. Managed and optimized ongoing campaigns to maximize ROAS,
Promoted position availability on Facebook and LinkedIn. Shared recruitment information with community pages and city media teams.