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IMPACTS đź’Ą
Across more than a decade of service in government, hospitality, tourism, and media, I have built a career defined by innovation, strategic vision, and measurable results. From leading award‑winning marketing teams in the Department of War to driving commercial growth in tourism and communications, my work consistently blends mission‑driven discipline with creative brand storytelling.
Launched Studio99 at Nellis AFB, generating $163K in FY25 (+170% YoY) while retaining funds on base and elevating enterprise visibility. That same innovative spirit fueled my work as founder of Elev8 Hawaii, where I delivered a 26.3% ROI for 12 civilian businesses.
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Created On the Radar, a publication distributed across 25+ military locations, achieving solvency in just five months and standardizing editorial content. In the civilian sector, I directed content strategies at Kirvin Doak Communications, managing $300K in client media spend and boosting ROI by 30%.
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Increased social media following by 25% YoY at Nellis AFB and boosted MCCS reach by 38%, adding 2,000+ followers through targeted campaigns. In commercial tourism, I drove ticket sales up 25% at Grand Canyon Resort by leveraging digital campaigns and A/B testing.
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Secured over $170K in advertising and trades for military programs, ensuring compliance with Air Force Instruction (AFI) and Department of Defense Instruction (DoDI). In parallel, I managed $ 300,000 in client media spend in Las Vegas, surpassing engagement benchmarks and demonstrating my ability to maximize partnerships in both mission-driven and market-driven contexts.
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Created marketing strategies for large‑scale military events, and averaged 2,000+ attendees, increasing attendance by 40% (YoY). In the civilian space, I delivered tourism and entertainment campaigns that expanded customer bases and created memorable experiences for diverse audiences.
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Led teams of 20+ staff, reduced operating costs by 9%, and earned multiple Commander’s Coins, Civilian of the Quarter, and Team of the Year honors for innovation and leadership. In commercial roles, I guided creative teams to exceed ROI and engagement benchmarks, consistently recognized for excellence in both government and civilian organizations.