PORTFOLIO

Visual Storytelling & Branding

I collaborate closely with creative teams to shape and execute compelling brand visions that resonate with audiences. Through strategic storytelling, innovative design, and dynamic media, I ensure each project delivers impact, authenticity, and engagement. From concept to execution, my approach transforms ideas into powerful, high-quality content that drives results.

Social Media Management

Led a team to manage organic and paid social media campaigns for more than 15 clients.

Partnerships & Promotions

I lead Corporate Partnerships & Strategic Promotions, driving revenue and engagement through high-impact sponsorships and advertising, while working closely with my Commercial Sponsorship Coordinator, whose invaluable support helped us execute key initiatives and achieve our mission.
🚀 Key Achievements:
- Expanded sponsorship opportunities by strengthening ties with the Las Vegas business community
- Increased advertising & sponsorship revenue by 240% YoY
- Secured major corporate advertisers & national sports team collaborations, elevating brand exposure

By optimizing marketing strategies, fostering strategic alliances, and leveraging high-visibility activations, our collaborative efforts ensure impactful partnerships that benefit both our organization and the military community we serve

Digital & Print Publications

I serve as Editor in Chief for the 99FSS magazine and digital publication at Nellis AFB, delivering engaging content to a 60,000+ audience while leading efforts to expand our publication offerings.
📢 Reach & Distribution:
🖨️ Print: 5,000+ copies at 22 locations

📧 Digital Edition: 4,500+ subscribers
📖 Content Highlights:
Covering FSS facilities & programs, including fitness, outdoor recreation, youth activities, arts & crafts, HR recruiting, ITT (Information, Tickets & Travel), golf, and more—keeping the military community informed and connected.

Additionally, I led a team to develop two new print and digital publications: Nellis Inn Information Guide and Desert Eagle RV Guide. These publications are not only financially solvent, but they also generate revenue that supports organizational initiatives. Both are highly requested, reinforcing their value and impact within the community.
This multi-channel content strategy boosts visibility, engagement, and readership, ensuring our publications remain top resources for the Nellis AFB community.

Grassroot Campaigns

During Military Appreciation Month, we launched a grassroots campaign that raised $24,000 in business support—funds that allowed us to give back directly to our duty service members, their families, spouses, and Department of Defense staff. By transforming these contributions into thoughtful gifts, we not only expressed deep gratitude for their sacrifices but also strengthened connections within our community. This initiative was more than a campaign—it was a testament to the power of collective support, appreciation, and action.

Increased Digital Media Assets

To amplify our content’s visibility and impact, my team strategically deployed over 30 digital screens across our base. This initiative has significantly boosted exposure, making it easier to connect with our audience in real time while expanding advertising opportunities for greater engagement. By integrating digital media assets into high-traffic areas, we ensure key messaging, promotions, and community updates are seamlessly delivered—maximizing reach and effectiveness. Innovation drives connection, and our digital expansion is proof of that.

Community Partnerships

When the community speaks, I listen. Local small business owners on the base expressed a need for opportunities to showcase their products, and I responded by creating inclusive events that bring visibility and growth to their businesses. By involving spouse business owners, I foster a network of support and empowerment.
Through strategic partnerships with AAFES (Nellis Base Exchange), DeCa (Commissary), and the Housing Community, we’ve developed base-wide events and programming that strengthen local commerce, create engagement, and unite the community in shared success. Collaboration is the foundation of progress, and together, we thrive.

Innovative Team Building & Leadership

Team building is about unlocking the unique strengths of each member, fostering collaboration, and creating an environment where individuals thrive together. When every person’s talents are recognized and leveraged, the team becomes greater than the sum of its parts—driven by trust, shared goals, and a commitment to success. Empower, support, and grow—because strong teams build strong futures

Driving Digital Growth & Engagement

Crafting impactful digital marketing campaigns to increase reach/impressions and communicate essential business initiatives to customers.

Strategic Activation Campaigns

Marketing management of over 12 food & hospitality facilities to ensure program promotion, menu development, social media mgmt., printed flyer/digital flyer creation.

Project Management

I excel in project management, ensuring every initiative is executed with strategic planning, collaboration, and efficiency while maintaining compliance with regulations and policies. My ability to guide teams, manage timelines, and implement innovative solutions allows me to maximize impact and drive success across various activations.

My expertise in cross-functional coordination, compliance management, and audience engagement ensures that every initiative is executed with precision and creativity, making a lasting impact while upholding the integrity of military operations.

Web Experience & Strategic Branding

I provided strategic guidance to enhance our website performance, ensuring increased readership and impressions across all organizational pages. By working closely with the digital team, I helped refine our content strategy, navigation, and user experience, making it easier for visitors to engage with our brand and find valuable information.
Through SEO optimization, targeted content placement, and streamlined user journeys, I ensured that our digital presence aligned with brand standards while enhancing accessibility and engagement. My leadership in digital strategy and customer experience allowed us to create a more cohesive, impactful online presence, driving measurable improvements in audience engagement.

Innovative Event Creation

Working closely with project managers, I recognized a growing demand for family-friendly entertainment and took action to create engaging experiences tailored to our community’s needs.
We launched Friday Finders Market, providing a dedicated platform for businesses run by military spouses and active-duty servicemembers, helping them gain visibility and connect with the community. To bring a fresh and exciting twist to movie nights, we introduced Flix N’ Float, where attendees could watch water-themed films while floating in the pool, creating a fun and immersive experience.
Expanding on these successful activations, I have also been proud to support the 2025 Aviation Nation Air Show as the Communications and Sponsorship Director, guiding program managers in crafting effective marketing strategies that engage large audiences and maximize event impact. Through targeted outreach, strategic partnerships, and high-visibility sponsorship opportunities, we ensure that this premier air show experience resonates with attendees and partners alike.
Each initiative not only addresses the needs expressed by our community but also adds a unique and engaging element to our lineup, ensuring that Nellis AFB remains a vibrant hub for entertainment and connection.

Omnichannel Strategy

To maximize visibility and engagement, we’ve established a comprehensive omnichannel marketing strategy, seamlessly integrating local news broadcasts, content creators, social media marketing, and podcast broadcasting. By leveraging multiple platforms, we ensure our facility events reach a diverse audience, connecting with them wherever they consume content. This approach enhances brand awareness, drives attendance, and fosters community engagement—making every touchpoint an opportunity to inform, inspire, and connect. Strategic, cohesive, and impactful—that’s the power of omnichannel marketing.

Paid Media Advertising

Managed a monthly paid social media portfolio for 15+ clients with a budget of over $ 40K. Managed and optimized ongoing campaigns to maximize ROAS.

Talent Acquisition & Engagement

I’ve worked with Grand Canyon Resort Corporation, Kirvin Doak Communications, Marine Corps Community Services, and Fleet and Family Readiness, bringing expertise in talent acquisition, marketing, and communications.
I collaborate with HRO teams to attract top talent, refine hiring strategies, and streamline recruitment efforts, ensuring alignment with organizational goals and community needs.

SKILLS